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Methodology and practice

IRGIB in 2017: backgrounds and colleges of technology of the marketing and the brands communication.

In November, 2017 the German marketing * presented communication-professional Matthias Hoelkeskamp in Cotonou and Parkou to the marketing and communication-topic.

The presentations provided here to the download provide looks to the German marketing history and to African marketing questions. With the fire tar ring-Wheel and the Copy strategy two tools from the modern marketing tool box are presented.

How the instruments can be used in the practice, it is declined at the example of the German tradition brand Perwoll. For the conclusion strategy and conversion questions of young enterprise establishments are put to the discussion.

By popular request below the presentations as an English dialect to the download PDF:

1. Marketing and communication in the cultural comparison

2. Instruments, practice examples and Entrepreneurship